CapeNature seeks to employ an experienced and creative digital content specialist to manage its digital channels i.e., website, social media and e-newsletters. This role requires a solid understanding and advanced experience in online content management on all social media platforms as well as a corporate and marketing website. The successful individual will be based at CapeNature’s head office in Bridgetown (Cape Town), occasionally traveling to reserves for content creation and stakeholder engagements across the Western Cape.

RESPONSIBILITIES:

KPA 1 - Implementation of Digital Strategy
Develop and execute a digital strategy for website, e-newsletters and social media channels ensuring increased engagement, complemented by paid media, targeting local and international audiences. This includes influencer strategy to support relevant campaigns.

KPA 2 – Digital Analytics and Reporting
Monitor, analyse and report on relevant channels, performance, trends and perception of the Entity’s reputation.

KPA 3 - Internal & External Online Stakeholder Relationships
Drive innovation and foster partnerships, and opportunities to improve brand sentiment.

KPA 4 – Online Community Management
Manage responsive feedback to online communities across all digital channels.

KPA 5 – Content Creation
Create and produce creative video, imagery and copy customised for multiple digital platforms for selective campaigns and events. This can include graphic design and motion graphics.


REQUIREMENTS:

• National Diploma or Degree in Communication, Social Media, Digital Marketing, Information Technology, Social Sciences or related disciplines. (NQF level 6).
• At least 4 years’ experience in digital platforms environment (not including internships).
• Proven excellent language proficiency in English.
• Basic skills in video production and editing
• Basic graphic design skills
• Adobe Creative Cloud and Windows OS proficiency
• CV/portfolio must include examples of digital campaigns and brands worked for on most or all of the digital platforms (Website, X, LinkedIn, Facebook, Instagram, YouTube, TikTok) as well as examples of creative work created.
• A valid Code B drivers’ license

RECOMMENDATIONS:

• Experience in a content management system
• Background or basic knowledge of tourism, marketing and conservation or related fields will be advantageous.
  

AS A PERMANENT EMPLOYEE OF CAPENATURE, YOU WILL ENJOY:

• 24 days of annual leave per annual leave cycle;
• Comprehensive benefits for death, critical illness or injury linked to the Pension Fund for CapeNature employees;
• Staff discounts of up to 50% on CapeNature accommodation at reserves across the Western Cape;
• Opportunities for career progression and development through internal and external training interventions, and academic growth through the internal CapeNature Bursary Programme subject to Bursary Policy guidelines;
• Free access to CapeNature’s Wellness Partner for you and your immediate household which includes professional counselling, financial, legal and health related advice; and
• The opportunity to positively impact the environment and promote a sustainable future.

GENERAL:

Kindly note that it is compulsory to become a member of the CapeNature Pension Fund. If you are an existing member to a Medical Aid you are required to provide a copy of such membership before the commencement of your employment with CapeNature.

“*Remuneration negotiable within the range provided, depending on current remuneration package.


Apply online: https://capenature.simply.hr

Closing date: 23 January 2024